Trade promotion and Training Centre for Eastern and southern africa; 东部和南部非洲贸易促进和训练中心;
The paper proposes five principles of market selection and market strategy, and set up a price model. At the same time, put forward a trade promotion strategy combining trade net of enterprises 'sale centre with sales persons. 提出目标市场选择的五项原则和目标市场策略,建立价格模型,并在此基础上提出了以企业所属销售中心为支撑点的销售网络和以人员销售为主的促销策略。